WHO I AM
I BUILD MARKETING THAT SCALES - WITH STRUCTURE, CLARITY, AND INTENT
I’m a marketing leader with a hands-on background in building operations, positioning brands, and connecting strategy to real business outcomes. I work at the intersection of brand, growth, and execution — where marketing stops being noise and starts becoming a system.
MY STORY
A JOURNEY FROM DOING MARKETING
TO BUILDING HOW MARKETING WORKS
I started my career on the creative side of marketing, working as a graphic designer and leading teams early through Brazil’s Junior Enterprise ecosystem. That foundation taught me how to think about marketing as execution, process, and responsibility — not just ideas.
After leading marketing for a national events company, I founded Tropicaiana, my own digital marketing agency. For nearly six years, I built and ran the operation end-to-end: team structure, delivery workflows, performance, content, and client management across multiple industries.
In 2021, I moved into B2B and technology-driven environments to focus on demand generation and go-to-market. I led marketing at Qriar (cybersecurity), Speedy.io (payments technology), and RedCloud (retail commerce technology), building funnels, automation, positioning, and close alignment with sales.
Most recently, I led corporate marketing at RPE, a financial services ecosystem for retail, where I structured a full B2B marketing operation, led a multidisciplinary team, and drove positioning, demand, content, PR, and flagship initiatives.
Today, my work sits at the intersection of strategy and execution — turning marketing into a structured, scalable engine for growth.
HOW I WORK
1. DIAGNOSIS
I start by understanding the business, the market, and the real problem to be solved before defining any direction.
2. ANALYSIS
I analyze data, positioning, channels, and internal capabilities to identify gaps and growth opportunities.
3. STRATEGY DESIGN
I design a clear marketing strategy aligned with business goals, growth stage, and execution capacity.
4. SYSTEM BUILDING
I structure processes, workflows, roles, and tools to turn strategy into a repeatable operating system.
5. EXECUTION & ENABLEMENT
I lead execution closely and enable teams to operate with autonomy, consistency, and clear priorities.
6. MEASUREMENT & ITERATION
I track performance, measure real impact, and continuously optimize based on outcomes and learning.