HI, I AM PEDRO.
A MARKETING LEADER FOCUSED ON SCALE, STRUCTURE, AND RESULTS.
With 15 years of experience across multiple industries, I build and scale marketing operations that connect strategy, execution, and performance.
My work focuses on turning marketing into an integrated system — aligned with sales, product, and business goals.
WHAT I DO
WHERE MARKETING MEETS STRUCTURE AND PERFORMANCE
MARKETING OPERATIONS
I design and scale marketing operations by defining processes, workflows, and governance that connect people, tools, and execution into a single system.
POSITIONING & BRAND
I help companies clarify positioning, value propositions, and narratives, ensuring brand and communication are aligned with business strategy.
DEMAND GENERATION
I build demand generation engines that combine inbound, content, paid media, and automation to drive consistent pipeline growth.
CONTENT & AUTHORITY
I structure content strategies that strengthen authority, educate the market, and support conversion across the full customer journey.
GROWTH & PERFORMANCE
I work with data, KPIs, and experimentation to optimize funnels, improve performance, and make marketing measurable and accountable.
SALES ALIGNMENT
I align marketing and sales through shared goals, SLAs, and enablement initiatives, ensuring marketing directly supports revenue.
TRUSTED BY
COMPANIES I'VE WORKED WITH
TESTIMONIALS
WHAT PEOPLE SAY AFTER WORKING TOGETHER
“Pedro is a leader who stays close to both the team and the business. He supported my development, gave me autonomy to create, and encouraged my growth within the organization
Through honest and sometimes challenging conversations, he helped me recalibrate my path and evolve professionally. He brings a broad, strategic view of the business, working closely with Customer Success, Product, and Technology teams, and consistently pushing for solutions that truly move the company forward.
”
FERNANDA OLIVEIRA,
MARKETING ANALYST AT RPE
"In my role, I have the privilege of collaborating with Pedro to oversee the marketing operations. Pedro is an exceptional individual with a proven track record of enhancing the digital banking platform's conversion rates.
He has a natural talent for crafting articles that are optimized for SEO, creating captivating social media content, and designing visually appealing exhibition materials. With his expertise and attention to detail, he manages all operations, ensuring that everything runs smoothly and efficiently."
KEREM KARADAG
HEAD OF PRODUCT AT SPEEDY
“Pedro is a well-rounded Marketing leader who combines strategic vision with strong execution. His clear communication and ability to align teams were key to driving high-impact initiatives.
He played a central role in building RedCloud’s social media identity and led major FMCG industry events, strengthening relationships with partners and clients. Pedro consistently demonstrated leadership, resilience, and the ability to turn strategy into results while inspiring people along the way.”
HENRIQUE CELENTANO
GENERAL MANAGER AT REDCLOUD